SOUND DIPLOMACY MUSIC STRATEGY SURVEY SOUND DIPLOMACY MUSIC STRATEGY SURVEY
The London-based music and marketing agency Sound Diplomacy recently embarked on a new initiative to enhance Northwest Arkansas’s music ecosystem. The Northwest Arkansas Council, with... SOUND DIPLOMACY MUSIC STRATEGY SURVEY

The London-based music and marketing agency Sound Diplomacy recently embarked on a new initiative to enhance Northwest Arkansas’s music ecosystem.

The Northwest Arkansas Council, with support from the Walton Family Foundation, has hired the services of the London firm Sound Diplomacy to evaluate the region’s music infrastructure. According to a news release from the Northwest Arkansas Council, the group will “evaluate the area’s music ecosystem, map its music-focused assets, and provide a deep understanding of music’s economic importance to the region.”

“Northwest Arkansas has a storied musical history, and is an important driver of the region’s economy and livability,” Mike Harvey, the Council’s chief operating officer stated in the release. “We want to make sure that we have a robust ecosystem in place to realize our potential as one of America’s music destinations.”

Sound Diplomacy representatives have been coming to the region to do field research, lead roundtable discussions and conduct interviews with people in the public and private sectors about the project, the release states. The group will then provide cutting edge research and market expertise to determine how to build on the region’s success in early 2019.

The new initiative, according to the release, is poised to provide a comprehensive mapping of the region’s music-related assets, among them performance, studio and rehearsal spaces, music infrastructure, industry and education. An analysis of opportunities and a music-policy assessment will be part of the work.

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Robert Locke

Robert co-founded FayetteSound in 2016 and ShindigMusic! in the summer of 2017. He is a singer-songwriter/musician from the Arkansas delta, avid vinyl collector, aquarium aficionado and connoisseur of all things rock 'n' roll. He currently is lead vocalist for Los Angeles based band Farmikos and co-conspirator at The Record Exchange. "Do You Remember Laughter?"