Inspired by her growing fascination with cowboy culture and the television series Yellowstone, the track began with a phrase Bloomer found funny enough to turn into a song. Rather than building around another sharp-edged dismissal, she wanted to explore something lighter, playful and deliberately provocative.
The single pairs energetic pop production with a spoken-word chorus, giving its central hook a different feel from a conventional sung refrain. Cowboy references run through the concept, with Bloomer embracing the humour and exaggerated attitude of the theme rather than treating it as a serious change in direction.
The track also brought a new experience into the studio. Bloomer reunited with producer Justin Tailor, known professionally as Hoost, who worked with her on the 2025 EP Girls Gotta Eat. While the pair had previously reworked existing songs together, this was their first time starting a track entirely from scratch. Bloomer has described the process as particularly enjoyable, with American imagery helping shape the song's identity.
Bloomer first reached a wider audience through F U & F Her Too, a viral TikTok hit that helped introduce her sharp, irreverent approach to pop. Her Girls Gotta Eat EP continued that attitude with a message of positive female energy, establishing a foundation for music that balances directness with a sense of fun.
With more than 100 million streams and 45,000 playlists cited in her publicity materials, Bloomer arrives at this release with an established online audience. The new single is the first step in a planned run of releases leading into spring 2027, followed by festival appearances during the summer.
On ride a cowboy (save a horse), Bloomer is not abandoning the boldness that helped define her earlier work. Instead, she is finding another way to use it, leaning into humour, a distinctive chorus and a theme that lets her songwriting take a less serious turn.
